luni, 9 iunie 2008

Successful Ecommerce

Adding ecommerce encompasses so much more than a variety of templates and colors that attempt to match the look and feel of your current website.

A few text rollover effects, animated graphics, brief descriptions, thumbnails and photos of the products really only provide you with an online catalogue. Such issues as user interfaces, marketing, branding, merchandising, navigation systems, website architecture and data flow is of prime consideration in establishing a successful Internet presence. It also encompasses intangible elements, such as how the human brain breaks up information, eye hand co-ordination and just plain old human nature.
Before you choose a shopping cart, it is very important to understand your business requirements & compare them with the robustness of shopping cart software.
Understand the effects of the features in shopping cart software on your business evaluate them with your requirements and then make the final choice. A well designed online store is always helpful in attracting a visitor to purchase your products. Site navigation and easy movement within the store are one of the most important factors in a well-crafted online store. A constant improvement in the existing site structure and proper categorization of products keeping the
targeted group in mind is needed to attractively design an online store.